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Press Releases

I’ve contributed to press coverage for ATL Group initiatives, as well as some of the world’s leading car brands under the ATL Automotive portfolio, which include Porsche, Audi, and Honda. This is a selection of press releases across major Jamaican media outlets such as the Jamaica Observer and OUR Today, as well as the international Porsche Newsroom. Every piece reflects a strategic blend of brand storytelling, market insight, and clean execution.

ATL Automotive for New Dawn

Press release announcing ATL Automotive's year-long partnership with the Kingston-based New Dawn Learning Centre. The institution is set to enjoy major infrastructural upgrades and beautification efforts.  Published June 27, 2025; Jamaica Observer.

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Porsche Showcases Latest Models at Jamaica Auto Show 2025

Press release on Porsche Jamaica's presence at the Jamaica Auto Show 2025, published May 21, 2025; Porsche Newsroom.

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In top form: Audi A3 coming to Jamaica in April

Press release ahead of the April launch of Audi's refreshed, premium compact sedan in Jamaica, published March 25, 2025; OUR Today.

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Here comes BYD's Sealion 7

Press release ahead of the launch of the all-electric performance SUV locally, published March 21, 2025; Jamaica Observer.

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Honda Jamaica to launch Elevate SUV locally during Q1 2025

Press release ahead of the launch of the first-ever Honda Elevate [subcompact SUV] in Jamaica and the Caribbean. Published March 7, 2025; OUR Today.

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© 2025 by Rachael McIntosh.

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