Editorials
I’ve crafted stories that go beyond the headline, blending market insight with brand identity to shape how global names such as Kia, MG, Foton, Honda, and BYD show up in the Jamaican market. This is a curated collection of editorials published in the Jamaica Gleaner, all reflecting a balance of clean execution, narrative strategy, and a deep understanding of the automotive world.
ATL Automotive: Invest in Peace of Mind
Editorial highlighting the Kia Sorento, BYD Shark, Foton Tunland G7, and MG ZS as part of the Gleaner Summer Auto Best Buys Feature, published July 11, 2025; Jamaica Gleaner.
Buying a new car? Here's what you need to know
Editorial (written with first-time car buyers in mind) on how to buy a new car, featuring the MG HS, Honda Elevate, and Kia Picanto. Published March 30, 2025; The Sunday Gleaner.
Foton Tunland G7
Editorial on the four-door passenger pickup, as part of the Gleaner Summer Auto Best Buys Feature, published July 26, 2024; Jamaica Gleaner.
