Community & Impact

This page highlights community and corporate social responsibility initiatives where I provided end-to-end media relations and content support, spanning long-term education investment and disaster relief.

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Projects include the Stronger Schools Initiative, a year-long programme that benefited the New Dawn Learning Centre, and the Kia Cares: Hurricane Melissa Relief Initiative, which supported recovery efforts at King’s Primary & Infant School in Westmoreland.

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My role across these programmes included press coordination, writing and distributing media materials, facilitating on-site media coverage, and producing publication-ready photography. The resulting coverage appeared in the Jamaica Observer, the Jamaica Gleaner, and OUR Today.

Led media relations support for the Stronger Schools Initiative, a long-term education support programme that benefited the New Dawn Learning Centre. The initiative focused on holistic school improvement and was funded through a dedicated contribution from vehicle sales by the ATL Automotive Group over the 2025–2026 school year. I wrote the official press release announcing the initiative, published by the Jamaica Observer and OUR Today, and produced the accompanying photography for both outlets, including coverage of a subsequent Christmas treat at the school by OUR Today.